Meet TY Beetseh, the Nigerian who helped design the new Range Rover

A Benue-born politician, global ICT consultant and management consultant, Tyough Yohanna Beetseh spearheaded the team that designed the new Land Rover Range Rover that was launched on the 26th of October.

TY Beetseh.

He started his career as a Human Resources Executive Assistant at Zenith Bank Plc. After which he moved over to the United Kingdom to study for a Master’s degree At Warwick University, whilst at Warwick, he was elected the Postgraduate forum chair, the first black person to hold such a position. He led negotiations with the University board, a move which has radically transformed PhD tenure ships at the University.

In 2019, Beetseh contested the House of Representatives seat for Makurdi/Guma under the platform of the People’s Redemption Party (PRP) but lost at the general election.

He is currently a senior consultant, leading the Global IT manufacturing team at Jaguar Land Rover and an Executive Director at Leading Edge Consulting and PMGT Solutions Limited. He is also a Senior Teaching Fellow at the University of Warwick and Guest Lecturer at Coventry University.

Commenting on his efforts in birthing the new Range Rover, Beetseh said on his Facebook handle, “We did it!
This one has my blood, sweat and tears in it, and I am super proud. In 2018 , I was head hunted as a project & programme management consultant to lead the applications delivery and integration project – Global IT Manufacturing , for the build of this vehicle. The New Range Rover.”

“All we had were rough plans , diagrams of the new build halls and a small team with a big heart. I led a team that was, on the average, 10 years older and more experienced than me,” he added.

Beetseh’s handwork

“I was the only person of colour (black) in my immediate team but got along very well with everybody. In between , I ran for the membership of the House of Representatives, juggling between Abuja Airport and London Heathrow frequently,” he continued.

“Sometimes working while on flights and on trips between Abuja and Makurdi. Sometimes in Nigeria on a thursday and then back to London on the sunday. In between, COVID hit. We weathered the storm. Kept the project on track. It was hard.”

“After all the early mornings , late nights , weekend working , long meetings, heated arguments and intense presentations. I am super proud of my team’s effort in contributing to the build of this car.”

“Glad we are finally able to share this masterpiece to the world. Indeed , this one has my blood and sweat in it , and I will forever cherish the experience.”

Someone in my team once joked “ we are building a 🚘 that we won’t be able to afford “ , I responded that “there is nothing God cannot do”

Oluwa, it’s now time for you to bless your children with this elegance. After all, we don suffer for am. Amen.

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