The African giant and Nigerian Afrobeat sensation, Damini Ebunoluwa Ogulu Rex AKA Burna Boy is still riding the wave of his gradual incursion into the American music scene by tapping Bad Boy Entertainment head honcho, Sean “Diddy” Combs to executive produce his next album, Twice As Tall, according to reports by New York Times.
The album which is slated to arrive on August 13, is set to feature various artists including Diddy, Timbaland and Anderson .Paak.
The highly anticipated body of work is understood to have been recorded during the pandemic. Diddy and Burna Boy are said to have collaborated over a 8 hour period through Zoom calls and audio file sharing, during which Diddy made voice overs and intros for some of the tracks on the record.
“I’m on record that I like hit records. If they’re not hit records, I don’t like them,” Diddy said. “A lot of times when an artist wants to be coached or pushed to maybe a greater level, that’s where I’ve come in.
“He, as every artist, he wants his music to be heard by the world. He doesn’t care about crossing over. You know, he’s not trying to get hot. He’s not, like, ‘I want to be a big pop star’ — he’s already a star. He wants his music to be heard, his message, his people.” Diddy said.
The hip hop millionaire is said to have been brought in after 80 percent of the album was already completed, to add a fresh dimension to the project.
“The thing that I learned about him is the importance of what he’s doing for his nation and representing the people that aren’t really heard globally,” he said. “Through this album, I think it’s important for Africa to be heard. And so it’s bigger than just an album. He’s not just on a musical artist trip. He’s a revolutionary. His conviction is serious.” Diddy said.